Jake talked about how in the past big hair was BIG and the products used were sticky and made your hair hard. John Frieda's product is for a more modern definition of volume - natural, weightless and no residue.
I was also really interested to learn that John Frieda was one of the first people to create proper haircare products back in the 80s and got his big break on Richard and Judy!
|Jake from John Frieda with the lovely model|
Afterwards, I was very excited to try the products out for myself. I was kindly given a goody bag with 5 products from the range to review. The next day I used the Touchably Full Shampoo and Conditioner, along with the Root Booster Blow Dry Lotion. I can absolutely say, my hair has never looked better without visiting a salon. I also hardly had to straighten my hair afterwards which was a brilliant side effect! It's hard to describe how it feels in your hair, it makes it feel plumper but not in the way you expect from other volumising products. I also really liked the fresh smell. I really was so pleasantly surprised at how well this worked as you often hear a lot of gimmickry that doesn't hold up in real life.
|Lots of volume!|
I washed my hair again today and this time used the Fine to Full Blow Out Spray. I think this product gives slightly less volume. My hair still looks good though and it's much easier to style my hair than without any product.
I was also give the Volume Refresh Dry Shampoo which I have yet to try. Apparently it's great for giving extra oomph in between washes.
Overall, I am really impressed with this range and was surprised to see each item costs only €6.31. I was expecting it to be more. I will definitely be replenishing the shampoo, conditioner and root booster when they run out.
John Frieda's website is www.johnfrieda.ie. These products will be available in Dunnes, Supervalue, Superquinn and selected pharmacies.